Kai


man holding brochure
catalogue standing and cataloge open
white text on blue and orange
books, keyboard, catalogue, pencils on besk
cartoon characters

As Kai tackles the big issues of climate change and conservation, i catching design Tanzania had to deliver these messages on paper in a way that was both inviting and informative. Bespoke illustration (later used also as icons) and the perfect tone to the copy, delivered in Swahili, was the way forward to engage the mass market. The print quality, showcased all this beautifully, making the most of the vibrant colour scheme employed.

Work included:

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