Yo-tz
Food and drink products are big business and highly competitive; especially when it comes to good health, so it was no surprise that Innovative Solutions Ltd entrusted the professionals at i catching design Tanzania to help create, brand and launch ‘Yo-tz’, their new probiotic yogurt product. Aimed at the youth market and families, the product name, message and design needed to be fun and attractive, whilst still getting across the health benefits and conforming to food standards description. The result is an enticing product that looks as good on the outside as it is for the body on the inside!
Our work included:
- Indepth product design consultation
- Conception of product name
- Illustrated logo and branding
- Label design and copywriting
- Assistance with Tanzanian Bureau of Standards for Food and Labelling compliance requirements
