Taste for success

The mark of a great brand is not just one that captures the imagination, it also has to stand the test of time. And when the business succeeds, a brand that can evolve with it, is very appetising indeed. When ‘Anna Rosella’ expanded, ‘Anna Wine’ was born. The subtle change in name allowed for this growth, yet paid tribute to its roots. This rebranding was effective, without being complicated or costly.